102 million Americans need life insurance. Help them find you.
37% of consumers plan to buy life insurance this year—but 72% want to speak with an agent first. Get listed in the 1-800-INSURANCE directory so families searching for coverage find you.
Who this is for
- Independent life insurance agents and financial advisors
- Producers building a book focused on term, whole, and universal life
- Agents looking to capture the growing millennial and Gen Z market
- Those ready to grow without sacrificing independence or commission structures
The life insurance opportunity is massive—and underserved
Consumers want coverage. They want to talk to an agent. They just need to find you.
Americans need coverage
A record-high number of adults say they need life insurance or need more than they have. That's a market actively looking for agents like you.
Source: LIMRA 2024
want to speak with an agent
Consumers overwhelmingly prefer to work with a financial professional—but only 15% actually connect with one. Directory visibility bridges that gap.
Source: LIMRA 2024
of millennials intend to buy
Half of millennials and 44% of Gen Z intend to purchase life insurance within the next year. Position yourself to capture the next generation of policyholders.
Source: LIMRA 2024
The discovery problem is your opportunity
37% of consumers who need life insurance say they “just haven’t gotten around to it.” They’re not shopping competitors—they’re stuck in research mode. A verified directory presence makes you the agent they find when they’re finally ready.
Stop buying leads. You’re paying $50-150 per lead. Referrals cost $0.
The Referral Engine gives you done-for-you life insurance content—term, whole, universal, estate planning guides—to share with your network. When families click your link and request a quote, that referral is yours—at $0 cost.
You close the deal. You keep the customer.
Lead vendors charge $50-150 per lead. The Referral Engine? $0 per referral. Converted customers? Still $0. No revenue share. No lead fees. You keep 100% of everything.
No wasted budget on cold prospects
Share helpful life insurance guides to Facebook groups, LinkedIn, email lists—anywhere families discuss financial planning. If nobody clicks? You’re out zero dollars. Not $500 in wasted lead spend.
Warmer leads at $0 cost
Families who click your link already trust you. They’ve read your content. They’re coming to you informed and ready to talk coverage—and you paid nothing to acquire them.
Start free. Upgrade when you’re ready.
Claim your free directory listing today. Upgrade to Pro for priority placement and enhanced profile features.
Network Member
Free
Start here to claim your verified listing and access the content library.
- Verified listing badge
- Business hours & contact info
- Content library access
- Share links with lead attribution
Pro Member
$15/mo
Best for agents ready to own search placement and build credibility.
- Priority map + list placement
- Enhanced profile with bio & team
- Verified outbound website links
- Agency FAQs
- All Network Member benefits
Independent agents now control 54% of the life insurance market— up from 46% in 2015. The shift toward independent distribution is accelerating.
Source: LIMRA
Consumers are choosing independents. Directory visibility ensures they can find you when they're ready to buy.
Ready to help families find you?
Claim your free directory listing in under 5 minutes. Our team will verify your profile and publish your listing so consumers searching for life insurance in your area can find you.
Common questions from life insurance agents
Do I need to sell P&C to join?+
No, life-only agents are welcome. List the lines you're licensed for—term, whole, universal, or any combination. The directory displays your specializations to shoppers searching for life coverage.
Will I receive inbound calls from 1-800-INSURANCE?+
Directory membership is for visibility. Inbound call routing is a separate program focused on P&C agencies. Life agents benefit from directory presence, verified trust signals, and Pro Member placement to connect with families searching for coverage.
Can I add life insurance to my existing P&C agency listing?+
Yes, add all lines you're licensed for to expand your profile. If you sell both P&C and life, your directory listing can display all coverage types to capture a wider audience.
How is this different from other directories?+
1-800-INSURANCE combines verified trust signals with Pro Member placement options. Consumers recognize the brand; your profile converts their search into a conversation. Plus, you're listed alongside P&C agencies, capturing shoppers who need both coverage types.
What does Pro Member include for life agents?+
Pro Members get priority placement in directory search results, enhanced profile with bio and team highlights, verified outbound website links, and agency FAQs. This builds credibility before the first conversation.
Is there a contract or commitment?+
Network Member listings are free forever. Pro Member is month-to-month at $15 per location—cancel anytime. No long-term contracts required.