New directory platform helps independent agencies compete with captive franchises for local search visibility as mobile queries for 'insurance near me' surge 100%+ in two years.
1-800-INSURANCE today launched a searchable agent directory designed to help independent insurance agencies appear in local search results alongside—or ahead of—captive franchises with corporate marketing budgets.
As insurance industry shifts to $14B+ digital ad spend, phone calls remain the highest-converting channel, with callers generating 10-15x more revenue than web leads.
While the US insurance industry is projected to spend over $14 billion on digital ads in 2026 according to eMarketer, the most valuable conversions often happen over the phone—not on landing pages.
Expanded Florida territories balance shopper demand with experienced agencies navigating roof requirements, Citizens transitions, and assignment-of-benefits reforms.
Florida homeowners coping with roof eligibility rules and Citizens depopulation notices can now reach licensed experts through new 1-800-INSURANCE territories spanning Orlando, Tampa Bay, and South Florida.
Regional agencies with 3+ locations can now compete with captive franchise clusters through unified call routing, coordinated branding, and territory exclusivity—without franchise fees or revenue sharing.
1-800-INSURANCE introduced Network Partnership features specifically designed for multi-location agencies and regional clusters, enabling them to operate with the same unified infrastructure that regional carriers and captive franchises use to dominate local markets.
New California territories connect wildfire-exposed households and small businesses with independent agencies that still have carrier appetite.
Californians navigating wildfire risk maps and non-renewal letters can now call 1-800-INSURANCE to reach independent agencies that understand brush scoring, FAIR Plan backstops, and commercial property hurdles in high-risk ZIP codes.
New initiative routes qualified shoppers seeking hard-to-place coverage to appointed agencies with specialty program authority, addressing distribution challenges for flood, surplus lines, cyber, and niche commercial programs.
1-800-INSURANCE announced a partnership initiative designed to connect MGAs and specialty program distributors with qualified shoppers seeking coverage that standard agencies often lack appetite to write.
New nationwide platform routes insurance shoppers to trusted independent agencies with real-time availability and local expertise.
1-800-INSURANCE now provides a unified distribution layer that instantly matches consumers with vetted local agencies, eliminating the guesswork shoppers face when carriers exit markets or underwriting rules shift overnight.